Web design has evolved over the years to no longer presume that a site is completed once it has been launched. Growth driven design is a service that web developers offer on retainer that ensures your site works and grows consistently. Here are five tips on how to accelerate growth driven design.
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1. Run A/B Testing
The foundation of web experimentation is A/B testing, which compares variables one at a time. For example, if you are trying to see how a CTA is performing, change one thing at a time (first the color only, then the background, then the wording, etc). This allows you to see what is working and what isn’t.
2. Make Your Home Page Easy to Read
Your home page should be a gateway to plenty of interesting content. When new visitors come to your site they should instantly understand where to find the information they are looking for. A simple fast loading home page that makes sense should be your top priority. It doesn't have to look plain and boring, but if it's too fancy, chances are it can be too overwhelming for new visitors.
3. Simplify the Sales Process
The sales funnel of your site should lead people in a logical progression toward landing pages. Once people find the product or service they want and they've researched it, the purchasing process should only be about three steps and no more than five steps.
4. Analyze Your Metrics
By thoroughly studying your site analytics, you should be able to figure out which pages get the most traffic and which ones need to be revitalized. You should also determine how well you are reaching your target market.
5. Craft Valuable Content
The most important aspect of growth driven design is content evolution. If you never add fresh content after the site is launched, you may find it difficult to attract new leads on a regular basis. Your content is what users are really looking for and if it answers their questions, then it can lead to word-of-mouth promotion.
The fastest way to generate leads is to create content that attracts an audience. Make sure that you avoid fluff, which wastes time, and focus on improving the user experience.