As a business owner, your website is a very pertinent part of your marketing and branding strategies. Potential customers visit your website for various reasons, and hopefully your website is providing them with the information they’re looking for! Failure to provide an interactive, well designed website could cause customers to leave your website as well as decrease your search ranking. Therefore, it is essential to complete your website design accurately from the beginning. Here are some mistakes to avoid:
DIY Web Design
Yes, there are plenty of how to guides and free templates out there that promote do it yourself website creations, but these options come with some risks. Keep in mind that most free templates are shared by thousands of other companies in your niche; this makes it harder for customers to identify your brand from others. Not to mention, free web design offers come with few features which make creating a user friendly site a lot harder to accomplish.
Out of Date Content
Failing to update the content on your website could be a huge deterrent for potential customers. The Internet and how it is used is constantly being changed. Failure to comply with new rules and regulations, results in lower search engine rankings and decreased visibility. Also, consumers are looking for new information all the time. Simple updates like adding a blog, sharing links, and providing new product information would hold the interest of potential customers, and encourage them to share with others as well as increasing your search ranking.
Forgetting About the Users
Even though creating an attractive website is the goal, it must also be user friendly. Websites that have too many graphics, or hard to find call to actions are not beneficial to users. If a user has to wait for things to upload, search your entire page to find your contact information, or go through all of your navigational menus to find what they’re looking for, you have not done a good job.
These are just three common mistakes business owners make when it comes to website design. It is important that your website is not only eye catching, but offers an effective platform for customers to learn more about your products and services. Working with experienced web developers is ideal for making improvements to your site, as they have the means to provide outstanding results that increase visibility, brand recognition, and profit.