One of the most powerful strategies for building and growing a business is the use of inbound marketing. Drawing people to a business and converting them to customers is the primary result of inbound marketing services. Some of the tactics that consistently deliver good outcomes include using various facets of content marketing. Blogs, e-books, videos, newsletters, and white papers are effective inbound marketing tactics for increasing customer base.
According to Pew Research Center, 87 percent of the online population use search engines to find products and services. This fact has limitless possibilities for inbound marketing services to grow a business. When online shoppers use search engines to locate products and services, your business’ blog and other content on your website show up in the search results page.
Traditional outbound marketing programs are less effective in this high-tech environment and are more expensive to execute than inbound marketing. HubSpot, an industry leader in inbound marketing research, reported that inbound marketing costs 62 percent less than outbound marketing. In addition, the average-cost-per-lead for inbound marketing was $143 while outbound average cost was $373.
Not only do inbound marketing services generate leads but those leads convert into sales. In a survey conducted by HubSpot, 57 percent of the participating companies reported that they obtained customers through their blogs.
Statistics reveal that blogging significantly increases the traffic to a website. As much as 97 percent more inbound links direct traffic to sites maintaining a blog than those that do not. Businesses owning a blog receive an astronomical 434 percent more pages indexed than non-blogging sites. Inbound marketing services have a profound impact on a business’ ability to grow its customer base and by extension, its bottom line.