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Gabriel Marguglio July 21, 2014 2 min read

What is Inbound Marketing?

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What is Inbound Marketing?
A Concept to Help Marketing Managers Work Smarter, Not Harder



At Nextiny Marketing, we continue to evolve and revolutionize the way you think about and execute marketing plans. In fact, it's the core of what we do: 


"We collaborate with our customers to help them set and achieve their goals through innovation
while embracing change in the dynamic marketing world.

"

We are continually adapting to deliver maximum results for our clients and have developed niche concentrations in website design, search engine optimization, social media and blogging in recent years. However, at this exact moment in time, we bring all of the marketing pieces together to specialize in INBOUND MARKETING.




What is Inbound in a Nutshell?
Sharing is caring and inbound marketing is about creating 
and sharing content with the world. By creating content specifically designed 
to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

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Since 2005, I've personally had the pleasure of working in-house alongside dedicated professionals for nonprofits organizations, community organizations as well as independently-owned local businesses on Florida's Gulf Coast. Throughout my past lives, I worked "hard," but I can tell you I struggled to provide tangible, measurable results related to marketing and communications programs.

Like many in-house marketing managers, I was constantly multitasking, trying to keep up with the newest social media networks and figure out when to post "what," trying to make sense of current Google algorithms and attempting to use traditional communications channels such as display advertising and PR opportunities to the best of my ability. The use of various marketing tools to manage online marketing strategies can be cumbersome, and seem even more overwhelming when you try to glime insights from different systems.

For years, I've been a firm believer in the "inbound" methodology. I view the information sharing process which is key to inbound marketing as the same type of "customer service-orientated communications" I have produced for many companies. Now, I'm excited to help people learn more about this concept (rooted in empowering and educating potential clients and current customers) and start to deliver real results from a single digital marketing solution. Today, I look forward to helping partners convert the “hard work” into methods of “working smarter” for real results - and help marketing directors and business owners sleep at night!

In you are interested in learning more, we hope you'll check out our Inbound Marketing Cheat Sheet.