Growth driven design has become a hot topic on the web design and content marketing scenes in the past year. As consumers' web awareness has evolved, companies have had to find ways to keep up with the ever-changing needs of their audiences.
Related Blog: Growth-Driven Design Helps You Improve Marketing and Sales Strategies
Thanks to Hotjar, you now have the access to analytics and feedback in a single place, allowing you to understand your visitors and adjust your design and content like never before.
Here are five of the website's tools that can help enhance your growth driven design:
Heatmaps have long been a marketer's dream, but there hasn't always been an affordable way to embrace all wonders that heatmaps offer. Hotjar makes it easy to understand where visitors are clicking. You will have access to consumers' scrolling behaviors, clicks, and taps, which will allow you to visually understand what's attractive to visitors and what people aren't noticing at all.
If you've ever wished you could sit next to your customers and watch them as they wander around your site, Hotjar is offering the next best thing. With recordings, you have the ability to watch your visitors' clicks, taps, and cursor movements. In this, you'll be better able to identify usability issues and learn where navigational improvement opportunities exist.
3. Feedback Polls
Who knows what your customers want more than your customers? Feedback polls provide you with an excellent opportunity to learn what your visitors are looking for and what they like (and don't) about your site. Real-time feedback can be invaluable when you're trying to understand what's preventing your customers from achieving their purposes when they found your site in the first place.
4. Recruit User Testers
It's easy to get bogged down in the details, and when a person is involved in a project from the beginning, it can be hard to step back and be a "new user." With Hotjar, you can recruit user testers who offer unbiased insights about the true usability of your web design.
5. Form Analysis
Inbound marketing almost always involves lead cards of some sort. If you're not getting the results you're expecting in your sales funnel, Hotjar's Form Analysis may help you figure out why visitors are abandoning your forms.
To learn more about growth driven design and to get a free inbound marketing assessment, click below!