Kara Gillette
Understanding Email Marketing Deliverability: What is it, Why is it Important, and How to Improve it
Before you can focus on opening rates, click through rates, catchy subject lines, etc., ...
How Much Time to Invest in Organic Social Media Efforts
Though we don’t focus a lot of time on organic social media efforts, it can be a very ...
Hiring a Marketer vs Partnering with an Agency
Thinking of calling for the marketing cavalry? We’re raring to go, but there are some ...
3 Email Metrics to Focus on for an Effective Email Marketing Strategy
After you send an email campaign, what sort of analysis do you do to understand how the ...
HubSpot + Seventh Sense: 60% Increase in Sales Opportunities From AI Powered Email Marketing
Our ability to create value using all of the data that we had collected through HubSpot, ...
Six Actionable Steps to Take Your Email Marketing Strategy to the Next Level
What is your email marketing strategy? What are your goals? Chances are if the word ...
Partners vs. Clients: Why We Choose to Use the Term Partners to Describe the Wonderful Companies We Work With
In the world of marketing, it is fairly common to hear agencies refer to the companies ...
How Live Chat is Transforming Sales [HubSpot Messages]
Live chat is a popular website feature that is used by companies looking to engage with ...
How Send Time Optimization Doubled the Success of our Event Registrations from Email Marketing
We are the leaders of the Sarasota HubSpot User Group (HUG) in Sarasota. Most HubSpotters ...