Kara Gillette

Kara graduated from Oglethorpe University in Atlanta with a Bachelor of Arts in Communication and Rhetoric Studies and concentrations in Business Administration and Spanish. Her love of writing and communication, combined with her passion for business and growth, led her to pursue a career in the fast-paced and constantly evolving field of digital marketing. Throughout her career, Kara has worked across many areas of digital marketing, giving her a well-rounded understanding of how marketing, sales, operations, and client service work together to drive business growth. Today, she oversees all aspects of Nextiny’s operations, including managing teams, setting strategic goals, maintaining strong client relationships, supporting the agency’s financial health, and making key decisions that contribute to long-term growth and profitability. Kara is passionate about understanding each client’s business, marketing and sales challenges, and growth goals. She works closely with clients and the Nextiny team to develop thoughtful strategies, strengthen processes, and create a clear path toward sustainable success. Outside of work, Kara enjoys gardening, hiking, camping, and spending time with her dog, Sullie.

Blog Post by Kara Gillette

Kara Gillette June 7, 2019

Starting Simple With Marketing Automation

In the marketing industry, when evaluating new marketing technology, AI has become a hot ...

Kara Gillette April 30, 2019

Understanding Email Marketing Deliverability: What is it, Why is it Important, and How to Improve it

Before you can focus on opening rates, click through rates, catchy subject lines, etc., ...

Kara Gillette April 19, 2019

How Much Time to Invest in Organic Social Media Efforts

Though we don’t focus a lot of time on organic social media efforts, it can be a very ...

Kara Gillette April 12, 2019

Hiring a Marketer vs Partnering with an Agency

Thinking of calling for the marketing cavalry? We’re raring to go, but there are some ...

Kara Gillette April 10, 2018

3 Email Metrics to Focus on for an Effective Email Marketing Strategy

After you send an email campaign, what sort of analysis do you do to understand how the ...

Kara Gillette April 1, 2018

HubSpot + Seventh Sense: 60% Increase in Sales Opportunities From AI Powered Email Marketing

Our ability to create value using all of the data that we had collected through HubSpot, ...

Kara Gillette February 22, 2018

Six Actionable Steps to Take Your Email Marketing Strategy to the Next Level

What is your email marketing strategy? What are your goals? Chances are if the word ...

Kara Gillette January 18, 2018

Partners vs. Clients: Why We Choose to Use the Term Partners to Describe the Wonderful Companies We Work With

In the world of marketing, it is fairly common to hear agencies refer to the companies ...

Kara Gillette December 21, 2017

How Live Chat is Transforming Sales [HubSpot Messages]

Live chat is a popular website feature that is used by companies looking to engage with ...

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