Kara Gillette

Kara graduated from Oglethorpe University in Atlanta with a Bachelor of Arts in Communication and Rhetoric Studies and concentrations in Business Administration and Spanish. Her love of writing and communication, combined with her passion for business and growth, led her to pursue a career in the fast-paced and constantly evolving field of digital marketing. Throughout her career, Kara has worked across many areas of digital marketing, giving her a well-rounded understanding of how marketing, sales, operations, and client service work together to drive business growth. Today, she oversees all aspects of Nextiny’s operations, including managing teams, setting strategic goals, maintaining strong client relationships, supporting the agency’s financial health, and making key decisions that contribute to long-term growth and profitability. Kara is passionate about understanding each client’s business, marketing and sales challenges, and growth goals. She works closely with clients and the Nextiny team to develop thoughtful strategies, strengthen processes, and create a clear path toward sustainable success. Outside of work, Kara enjoys gardening, hiking, camping, and spending time with her dog, Sullie.

Blog Post by Kara Gillette

Kara Gillette August 16, 2019

What Defines Marketing Success — Marketing Pro Tips

Every marketer measures their successes in different ways because we all have different ...

Kara Gillette July 12, 2019

Marketing Pro Tips: Best HubSpot Features According to Our Agency Experts

It’s well known by now that we love HubSpot, but one of the things we love most about it ...

Kara Gillette June 7, 2019

Starting Simple With Marketing Automation

In the marketing industry, when evaluating new marketing technology, AI has become a hot ...

Kara Gillette April 30, 2019

Understanding Email Marketing Deliverability: What is it, Why is it Important, and How to Improve it

Before you can focus on opening rates, click through rates, catchy subject lines, etc., ...

Kara Gillette April 19, 2019

How Much Time to Invest in Organic Social Media Efforts

Though we don’t focus a lot of time on organic social media efforts, it can be a very ...

Kara Gillette April 12, 2019

Hiring a Marketer vs Partnering with an Agency

Thinking of calling for the marketing cavalry? We’re raring to go, but there are some ...

Kara Gillette April 10, 2018

3 Email Metrics to Focus on for an Effective Email Marketing Strategy

After you send an email campaign, what sort of analysis do you do to understand how the ...

Kara Gillette April 1, 2018

HubSpot + Seventh Sense: 60% Increase in Sales Opportunities From AI Powered Email Marketing

Our ability to create value using all of the data that we had collected through HubSpot, ...

Kara Gillette February 22, 2018

Six Actionable Steps to Take Your Email Marketing Strategy to the Next Level

What is your email marketing strategy? What are your goals? Chances are if the word ...

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