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Blog Post by Kara Gillette

Kara Gillette April 12, 2019

Hiring a Marketer vs Partnering with an Agency

Thinking of calling for the marketing cavalry? We’re raring to go, but there are some ...
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Kara Gillette April 10, 2018

3 Email Metrics to Focus on for an Effective Email Marketing Strategy

After you send an email campaign, what sort of analysis do you do to understand how the ...
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Kara Gillette April 1, 2018

HubSpot + Seventh Sense: 60% Increase in Sales Opportunities From Email Marketing

Our ability to create value using all of the data that we had collected through HubSpot, ...
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Kara Gillette February 22, 2018

Six Actionable Steps to Take Your Email Marketing Strategy to the Next Level

What is your email marketing strategy? What are your goals? Chances are if the word ...
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Kara Gillette January 18, 2018

Partners vs. Clients: Why We Choose to Use the Term Partners to Describe the Wonderful Companies We Work With

In the world of marketing, it is fairly common to hear agencies refer to the companies ...
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Kara Gillette December 21, 2017

How Live Chat is Transforming Sales [HubSpot Messages]

Live chat is a popular website feature that is used by companies looking to engage with ...
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Kara Gillette November 3, 2017

How Send Time Optimization Doubled the Success of our Event Registrations from Email Marketing

We are the leaders of the Sarasota HubSpot User Group (HUG) in Sarasota. Most HubSpotters ...
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Kara Gillette July 28, 2017

Impactful Partnership with HubSpot Leads to a Sustainable and Successful Business Model for our Growth Agency

This year, we became a HubSpot Diamond Agency Partner. Over the last 15 years, Nextiny ...
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Kara Gillette July 3, 2017

HubSpot Lead Flow Conversion Rate Optimization (CRO) Experiment: Segmented vs. Generic

Converting qualified leads into customers is what inbound marketing is all about. The ...
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