Thinking of calling for the marketing cavalry? We’re raring to go, but there are some things you should consider before blowing that horn.
The Importance of Having Someone In-House
The importance of an in-house marketer at your business cannot be understated. There’s a tremendous amount of value in having a person who is involved daily, knows the ins and outs of the industry and business, and has the vision for the marketing.
Even when you do call upon an agency, it’s important to have that person on the inside to help guide the agency’s tools and people. We can tackle numerous projects, brainstorm incredible ideas, and produce amazing content, but if it doesn’t fit your business, brand, or vision then it’s all for naught.
But marketing tasks can pile up, and sometimes your in-house marketer can be overwhelmed and unable to find time to innovate or learn new things and grow as a marketer. What should you do then?
When to Hire an Agency
You should consider hiring an agency when the workload becomes too much for that one person. Consider the fact that your in-house team has a lot to do from e-mails, social media, blogging, paid ads, and even attending trade shows and events.
Our ideal customer is someone who is so busy that they can’t try new things, learn new things, or do anything beyond the basic day-to-day operations of marketing.
That’s where we an agency comes in. It brings a fresh perspective and a whole new set of people, with years of marketing experience, to come up with new ideas. Having a new set of eyes and minds can do things you never had time to do, didn’t know you should be doing, and never even considered doing.
Agencies take on a large portion of that work-load and free up your marketers to find new ideas and explore new areas. An agency working alongside your in-house team can take things to the next level.
This is where having somebody in-house at your business will help. Having someone on the inside who works there every day, knows the business and industry inside and out, and has an understanding for that specific business’ needs helps deliver on exactly what you need.
An agency is a powerful tool, but be sure to consider everything, first. Should you hire somebody internally? Will you benefit from the services of an agency right now? Ask yourself these types of questions and, if the time is right, find a partnership that aligns with the goals you want to achieve.