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Gabriel Marguglio May 28, 2015 1 min read

How Manufacturers’ Online Marketing Will Bring Sales Qualified Leads

Get People to the Website

People must first click on your website before they will ever have a chance of becoming a customer. How do you get people to click on your website in the first place?  It’s a combination of many things, the main components being blogging, keywords, and social media.

Related Blog: Business Owner Marketing Tips: Helping Your Sales Team With Marketing

Content is King

Viewers are usually on your website because they’re educating themselves on a specific issue they may have, not because they want to buy something that instant.  90% of people on your website are not prepared to purchase anything.  Great content distinguishes a company from its competitors and allows a company to nurture leads through the sales process by educating them.  


People are Educating Themselves on my Website: Now What?

Great, there are viewers on your website educating themselves on problems specific to your industry.  Through call to actions, landing pages, and forms, we can provide opportunities for the people on your website to provide you information about themselves and what they are looking for.  This information can then be passed along to the sales team and aide them in turning these qualified leads into customers!

Are you a manufacturer looking for a little online marketing guidance?  Nextiny Inbound Marketing is ready to help you along the way!  Contact us today, and let us get an assembly line of success up and running for you!

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