Picture this: you are running a business that begins to thrive. You watch the number of customers you have go from 10 to 100 to 1,000 in a matter of months. Then, slowly but surely, your growth doesn't just slow but disappears. Even worse, you realize you are starting to lose clients and the absolute worst part is you don't know why.
This is where customer relations management (CRM) becomes so incredibly vital for businesses of all sizes. Effective CRM allows decision-makers to not just review current and future clients but also identify, predict and react to concerning trends before they even happen. It empowers sales teams by providing crucial customer information on how often a certain client has been contacted and when you should follow up with them. Customer relations management truly connects and utilizes every aspect of a business to improve the bottom line, including sales, marketing, customer service, accounting and technical support.
CRM goes hand in hand with inbound marketing and can lead any business to a more profitable net result. Once you have gotten a group of people withered down from strangers to visitors to leads, the role of customer relations management grows exponentially in importance in turning those leads into customers -- and then maintaining those customers.
With customer relations management, you will never have to worry about finding the "Goldilocks number" of contact with a customer again. Instead of having to fret if you have called that important customer one time too many or one time too few, a good customer relations management system will do that for you and let you focus on the bigger, more important issues that your business faces. Not only does it take those leads and turn them into paying customers, but it will help sales team maximize and retain those paying customers, which further increases the bottom line.
Most modern customer relation management systems also bring a level of automation and computerization that growing businesses nee to stay competitive in their market. Simple yet time-consuming tasks such as sending personalized emails to customers can be as easy as clicking a button with the right system. Not only will it send those emails, but a solid system will work with the tools and software already used by your business in the areas of marketing, sales, customer service, and finances to connect statistics and data from different areas of your business and find and track trends.
HubSpot CRM is a great option because it is free, it can help you organize your documents, emails and calls, and track them all to see what’s helping you to close customers. It is also great because it integrates with your marketing efforts- marketing can learn from sales feedback, and sales can get better qualified leads from marketing.
To learn more about how to choose the right CRM system for your business, contact us at Nextiny Marketing and we’ll help guide you through the process.