It's challenging to start from scratch when it comes to SEO and inbound marketing -- but not impossible. Though it takes time to build authority and ranking with a new website in a new domain, here are some things you can do to help speed it up:
Related Blog: How SEO Rankings in Google go Hand in Hand With Content Marketing
Make sure your website is both SEO- and user-friendly.
An SEO-friendly design has content that can be indexed, link structures through which search engine spiders can crawl, and pages with titles and tags optimized for your chosen keywords. This can complement a user-friendly design, which is characterized by an intuitive interface, easy navigation, and quick response times. Combine the two and you're off to a great start.
Focus on grow-driven design (GDD).
Begin with a basic introductory site, and then modify it to adapt to the changing needs of your audience. Take note that GDD is a continuous process focused on incremental changes, as opposed to traditional design projects with a finite start and end.
Create buyer personas.
You can't target an audience if you don't know who you are talking to. Before you even create content, make profiles for the buyers you want to attract. Doing so will help you come up with more effective marketing campaigns and align your different strategies to achieve common goals.
Share relevant content.
Blogging still plays a big role in SEO and inbound marketing, so start writing content your target audience will find interesting and useful. Not all content should be text: You can mix it up with infographics, videos, and audio clips. The important thing is to use the right keywords to gain traction on search engines.
Identify your business's strengths.
Does your business generate a lot of emails? You can use email marketing to direct people to your website. Are you an expert on a hot topic? Talk about what you know and establish yourself as an authority within your niche. Do your social media pages have plenty of followers? Engage with them through meaningful discussions.
Optimize for conversions.
Make it easy for visitors to turn into buyers -- or at least, solid leads. Offer sneak peeks, use calls to action, keep links and buttons for signing up/subscribing/purchasing highly visible, and ensure transactions are smooth and convenient.
For more about inbound marketing, download our cheat sheet below!
