You have discovered the secrets to success by creating a well-implemented inbound strategy that's already doing its job by generating leads and converting the top of your funnel into happy and loyal customers. That's great! So why would you want to implement a pay-per-click (PPC) strategy on top of your already-successful inbound campaign?
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More success. That's why!
Pay-per-click ROI is only enhanced when it's paired with the right inbound marketing strategy. Think wine and cheese. Separately, they do okay for themselves, but when you put them together, the unified experience is completely enhances each component.
Who Sees You?
PPC puts you in front of a very specific set of eyes based on the words they search for and their general behavior in cyberspace. Thanks to keyword algorithms, consumers who are most likely to be sparked by your products or services will be presented with your brand in the form of a strategically placed online advertisement.
What Happens Next?
In turn, this targeted traffic is driven to your landing pages, which you have artfully crafted to create high rates of conversion. Rather than simply leading these leads to your homepage, you have concocted content that provides the perfect space for them to fill out their information, reason for being interested in your business, and contact information. Maybe you invite them to download an ebook while they're there or take a virtual tour of your space. Whichever route you choose, you've created an opportunity for your pay-per-click ROI to be boosted by having a comfortable place for your potential consumers to get to know you better when they land.
The people who are seeing your ads are likely at different levels of the buying process, which means your sales funnel will be available to capture an array of people whose interests in converting vary. Inbound marketing alone is great because it finds people who are actively searching for the things you can offer them, and facilitates a place for feedback and further interaction. PPC also grabs the attention of people who may not have realized they were interested in your product or service until it popped up on their screen and sounded like a great idea!
Still not convinced that pay-per-click ROI will work with your inbound marketing strategy? Download our Duncan Seawall Case Study to see how our Nextiny team helped blow our client's numbers out of the water!