If you are a business owner or sales manager then there is a good chance you spend at least part of your time brainstorming ideas for generating new leads. While taking care of existing customers and nurturing those relationships is always a good idea, you still need a fresh influx of leads coming in.
Related Blog: How to Use Video to Generate Leads Through Inbound Marketing
Inbound Lead Generation
You may already be doing many of the activities that are suggested to gain leads through inbound marketing. Things like blogging, being active on social media, creating great content and developing engaging email campaigns. You've nailed these things, and on top of that, you are up to date on the latest in SEO strategies to help drive traffic to your pages.
What Else Can You Do To Generate Leads?
The thing is, engagement is what drives leads, and there is no better way to get engagement than through events.
Yes, an amazing post or infographic can do wonders. A well-crafted email or an insightful social media post can also help, but what if you took everything you are already doing and applied it to building an event, where you can actually engage face-to-face?
Not only that, but when you use events to generate leads, you can get even more mileage out of them by promoting discussions on social media, broadcasting live, repurposing speaker events into podcasts and Youtube videos and hosting giveaways.
How Eventbrite Can Help You Use Events To Generate Leads
Eventbrite can help you create your workshop or other event. Set up ticketing and registration through their online platform and watch your next event become a success.
What really makes this a smart way to use events to generate leads is that you can integrate Eventbrite with Hubspot to help you really engage with event attendees and to gain valuable insight, such as where a registered attendee is at in the sales funnel, how they heard about your event and more.
Give events a try. Launch a workshop or meetup, sign up with Eventbrite and put your event out there on social media to generate excitement. When it's all over, you'll have a new list of leads, better relationships with current customers and informative data that you can use to fine-tune your next event.
