How to Use Video to Generate Leads Through Inbound Marketing

You may have already learned from your own experience how challenging it is to create great web content for your customers. One way to put your customers in the spotlight for your blogs is through video interviews with your staff about customer FAQs. Ultimately, you can use this video to generate leads.

Business Videos that Attract Attention

Consumers embrace videos in their product searches because they can visually answer their questions about products. You can use videos to showcase product demonstrations, customer testimonials and interviews about common customer questions. By answering their questions you can speed up purchasing decisions and lead generation. The videos can also become the basis for blogs. The more ways you can tell your story, the more consumers will become familiar with your brand.

One thing most prospects interested in your brand are curious about is how well your products work for others. You can provide this information by identifying your ideal target customers (buyer personas), what the product benefits are and issues you hear about on a daily basis. This information appeals particularly to interested prospects who are unlikely to send you inquiries through email but may purchase from you once they have collected information on their own.

Video as Premium Content

Another reason businesses now find video to be extremely useful is to document training sessions, workshops and other company events. By capturing this useful information on video you can cut costs that might otherwise require hiring trainers that give redundant lessons. These videos can also provide the basis for blog content to share about your industry. Creating 30 second videos from training sessions can be a useful way to promote your business through social media and blogs. You can then direct users to visit a landing page where they can watch a full presentation, after becoming a lead.

User-Friendly Video Marketing Tools

WISTIA, a tool that integrates with HubSpot, gives you plenty of powerful tools to personalize videos and easily integrate them into your web content and email marketing, which includes video thumbnails. Videos can then be sent to selected individuals through email and you can even integrate them with sign-up pages. You will be able to monitor analytics to learn about viewer behavior and get people's feedback in the form of time-coded comments.

WISTIA allows you to decide who has access to your videos. You can create sitemaps that optimize search engine rankings, which will bring new visitors to your video to generate leads. You can also track which parts of videos they're watching or interacting with to make decisions about the content and structure or your future videos to optimize views and conversions.