Start off the new year right by making the resolution to make a few changes to your marketing approach for improved lead generation and conversion rates. Here are 10 of the most important things to spend time working on in 2015.

1. “Content is King”

From your website landing page to your blogs, content is the backbone of all your inbound marketing strategies. Providing leads with access to well-written, thoroughly researched content will ensure your business receives more recognition from major search engines and continues to drive traffic to your services instead of the competition.

2. Buyer Personas

Take time to evaluate buyer personas to better cater your content, website and blog to the customers who are most attracted to your services. By customizing your content to better appeal to a target audience, you can expect to enjoy enhanced lead generation and conversions.

Related Blog: 9 Questions You Need to Ask When Developing Buyer Personas

3. Premium Content

Offering premium content like e-books or digital resources for a small fee can help you define the leads you generate and the customers you keep for years to come.

4. Social Media Marketing

In today's global digital marketplace, developing a strong social media presence is integral to improving your business growth and brand recognition.

5. Search Engine Optimization

Since search engines like Google have long replaced the yellow pages, ensuring your content is search engine optimized has become more important than ever before. If you already have plenty of outstanding content available, consider exploring new keywords that leads may be typing to garner the attention of potential customers who may be looking elsewhere for similar services.

6. Revamping Your Website

If your business website contains broken links, typographical errors or is simply lacking a little flare, leads will certainly notice. It's important to bear in mind that your website represents the face of your business and any inconsistencies found online will reflect poorly on your reputation.

Related Blog: Do You Need an Entire Website Redesign?

7. Keyword Research

It's a good idea to always take the time to research new keywords to insert into content. Geo-specific keywords are also very important as many leads will likely search for a service with a city or geographic location attached.

Related Blog: 7 Ways to Master Keyword Research Without Breaking a Sweat

8. Email Marketing

If you haven't paid much attention to email marketing last year, now's the perfect time to get involved. Consider making subtle changes to your email marketing methods by incorporating a digital signature into all your business emails and providing a consistent template for your multiple offices to use.

9. Let an Inbound Marketing Agency Help

Although you may be fully aware of the improvements that need to be made when marketing your business, it's always a good idea to employ the help of seasoned inbound marketing professionals. Don't take on all the responsibilities of marketing your brand and services. With the assistance of a professional firm or consultant, you can get results much faster than you could on your own.

10. Analytics

Analytics are vital to understanding what portions of your inbound marketing techniques are working and what may need improvement. There are a wide variety of analytic tools available online today but many businesses elect to employ the help of experts to provide valuable analytic insights.