Have you heard of Wistia? If not, you are not too far behind the eight ball just yet, but if inbound marketing has anything to do with your daily existence, it's time to get up to speed! As a Wistia Agency Partner we're ready to help catch you up.
Related Blog: Create Engaging Video Content for Your Customers: YouTube vs. Vimeo vs. Wistia
Wistia is a video hosting platform that helps businesses everywhere engage audiences and build better brand loyalty, one view at a time. Thanks to a combination of creative, analytical, and engaging, the people at Wistia have created a way to bring inbound marketing to entirely new levels.
Here's how it works:
You Create a Video
Videos are great for marketing all by themselves because they offer optimal engagement, and when your audience likes your video content, your share-ability levels are boosted across the world of social media. Wistia provides a way for you to secure and personalize your videos while controlling who sees them and how they're seen.
You Capture Data
The locked-down status of your video content allows you to gather marketing metrics and analyze real data rather than counting the number of likes on your Facebook page as a measure of the video's success. If people want to see your super amazing quick flick, they can enter an email address, explore one of your landing pages, or interact in any other way that would be a trademark of inbound marketing. The heat map and engagement graphs will prove invaluable data once you get going, as they provide the analytical tools necessary to measure the effectiveness of your campaign and gauge the ROI of your efforts.
You Learn about Your Consumers and Get Better Every Day
Once you learn which parts of the video your audience is viewing, what's driving them to look at it in the first place, and which information they're willing to share to see it, you're on your way to a solid grasp on a new level of understanding consumer behavior. You can begin to tailor each video content creation to be more attractive to your target audience, bearing in mind that videos, when executed well, will help you rank higher in the world of search engines as a result of the automated transcription service and indexing that's attributable directly to your site.
Are you already employing the use of Wistia to enhance your inbound marketing strategy? If you are, make sure you are getting the most out of your Wistia experience. 