Because you’re not using video to engage with your ideal customers. If you don’t believe us check the stats:
- 99% of businesses currently using video reported that they plan to continue into 2017. And, 34% of those currently not invested in video plan to start during the coming year.
- 79% of consumers say they'd rather watch a video to learn about a product than read text on a page.
- Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
Related Blog: Video, Marketing, and Sales: The Beginner’s Guide to Wistia
Video marketing can be tough, but it doesn’t have to be. On Thursday, May 4th Nextiny Marketing will be hosting a free video marketing workshop with guest speaker Margot da Cunha, from Wistia. Wistia is a Cambridge-based professional video hosting platform for businesses that tracks and provides analytics. We use Wistia for all of our videos, as well as for all of our clients’ videos.
So why video marketing and why now? According to HubSpot, “Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day.”
Learn More: Video Marketing Guide
We all know that people’s attention spans keep getting shorter, and that your content needs to be skimmable. Why not make that skimmable content into a video blog? Video marketing is a compelling way to communicate your brand by educating your audience and building trust at the same time. Hyperfine Media has a great infographic illustrating how important video is not only to your content strategy, but also to closing customers and generating leads.
During this workshop we will go over just how easy video marketing can be. You don’t have to have a full video production team in order to produce content that’s engaging and successful in capturing and nurturing leads. We will also be discussing how Wistia can track a lot of valuable information from your videos, like where and for how long people are watching. Are they dropping off at certain points? Are they rewatching certain sections? Are they not converting through the forms? We’ll discuss how to use this data to improve future video content to suit your viewers’ watching habits.