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Gabriel Marguglio April 26, 2019 2 min read

Behind the Scenes of an Inbound Agency

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A difficult reality to face is one where your hard work isn’t going where you hoped it would. But, the ability to know when to regroup is an important skill because the longer you go down a wrong path, the harder it will be to correct it.

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Being able to hire the right team and put them in a position to succeed is a big factor in the potential success of an agency. But sometimes, a situation like the one above can happen when you realize you’re going the wrong way.

A few years ago, that moment arrived for Nextiny and we decided to reset and came out the better because of it. That experience has led us here, on our current path, and a step closer to our goals. In this week’s Coffee Talks episode, Gabriel and Jackie will talk through the moment they made the decision to hit the reset button and how it’s changed the way they view and run the agency. Watch the full episode now.


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Know Your Team

It all comes down to managing your team, finding their strengths and weaknesses, and putting them in a position to succeed. This is a key part of making sure you get what you need from them and that they feel they are contributing to the overall success. Sometimes all it takes is a re-structuring to find a home for everyone, sometimes it’s not that easy. Either way, decisions should be made that benefit your business and align with what you are hoping to accomplish.

Know Your Partners

This same way of thinking applies to finding the right partners for an agency. Working with the right people and companies is important because it allows you to work to your fullest potential and do work that will most benefit both sides.

If your specialty is in producing videos, then you wouldn’t want to take on a client who doesn’t want videos. Both parties are better off going with a different partner; one who can build off the others’ needs and strengths.

Know Yourself

As the saying goes: “You can’t love another until you love yourself.” Ok, so it’s not exactly like that, but the sentiment is pretty similar. In order to know if your partners, clients, or employees are a good fit, you must know what you need. Learn about yourself, your goals, and your business to be able to understand what it is you should expect from your team. This will make it easier for you to judge progress and fit, and allow the team members to better understand their role.

Building a culture starts from the top and trickles down to who you hire, how you manage them, and how you treat them. Think back to Coffee Talks episode 2 with Jackie and Kara and you’ll find a similarity when it comes to ethics, as well. Is it ethical to maintain relationships that aren’t working? Most times it’s better to let go early for the sake of both sides.

These kinds of situations won’t happen often. Setting a clear foundation and list of goals will help you avoid many of these situations altogether and set a course for success and happiness for your business.

Watch the full episode now, check out last week's blog, and be sure to check back every Friday for another edition of Coffee Talks!Inbound Marketing & Sales Video