The world of digital marketing has been gradually finding its way into today's builder marketing trends. Construction is one of the oldest industries in the world and experience and branding have ruled for years, but industry leaders are now realizing the importance of digital marketing in their advertising campaigns. The building industry depends heavily on a healthy economy and has been suffering revenue loss across the board since the recession. Thankfully, by incorporating online marketing, the building industry can help turn around that loss and grow their reach and customer base.
Related Blog: Top 5 Internet Marketing Challenges for Builders
Changing tides
Although the building industry has been losing revenue since the recession, it is finally experiencing an upswing predicted to continue for the foreseeable future. To maintain and tap into this positive change, building marketing trends show that companies are shifting their marketing focus to place greater emphasis on website development, SEO, social media and content marketing.
Beyond branding
Branding remains the top traditional marketing tactic among building marketing trends while trade shows have become the least popular marketing tactic. As building companies work on maintaining and improving the visibility of their brand, they're incorporating online marketing tactics that have proven successful for multiple industries. By creating or updating their websites, having a presence on social media like Twitter and LinkedIn and using email marketing, building companies are determined to hold their place in the market.
Marketing challenges
In order to maintain the pace of their competitors, building companies face challenges in today's increasingly technology-driven world. Building marketing trends can be beneficial to the companies as long as they avoid the following mistakes:
- Inadequate or total lack of marketing strategy
- Outdated website that doesn't include mobile functionality
- Being on social media but not interacting with customers and peers
Inconsistent branding across platforms
Too often, companies only partially commit to their marketing strategy and without follow-through, their advertising efforts and social media interaction lose momentum. Building companies need to have a comprehensive marketing strategy and make informed decisions based on current, relevant data.
The building industry is gaining momentum and experiencing growth thanks to effective online marketing strategies. Companies that track and utilize today's building marketing trends with an effective marketing plan stand to gain increased visibility and customers. With the fully customizable elements of online marketing and social media, the building industry can expect to experience continued growth and expand their horizons to reach a more global market.
