Your website is a valuable tool that can help you attract larger accounts if you utilize the following online marketing methods:
Related Blog: Top 5 Internet Marketing Challenges for Builders
Showcase your larger projects
Customers with large projects will gain confidence in your company when they see evidence of similar jobs that you’ve successfully completed. Your website is the perfect place to showcase photo galleries and videos of larger jobs. Use them to demonstrate your company’s attention to detail and professionalism, as well as the finished product.
Blog and be sure to promote them
A blog on your website can attract visitors to your site by utilizing SEO (search engine optimization). Basically, this means that people searching for specific keywords will land on your site. Blogs can be specifically tailored to include the type of search terms and information that clients with larger products are interested in, such as shopping mall construction, for example. Use social media sites such as Facebook and Twitter to promote your blogs and attract potential customers to your site.
Use inbound marketing to develop buyer personas
Inbound marketing utilizes content marketing to attract customers to you rather than finding them through outbound methods such as cold calling. To help target your marketing, you’ll want to have buyer personas developed. These fictionalized representations of typical clients will help personalize your marketing to address their needs. For example, a middle-class family wanting a three-bedroom home built for them will have different needs than a multi-state company who needs you to build an apartment complex.
Once you’ve identified your buyer personas, you can offer them something of value, such as tips to meet their particular needs or informational guides that they can download by providing an email address.
If you'd like to learn more about inbound marketing and how to utilize your website to get more leads and customers, contact us at Nextiny Marketing.
