You know that social media is important. It helps keep you connected to your audience. It allows you to develop relationships, gather valuable feedback and generate leads. In today's hyper connected world, social media is an essential part of your brand's inbound marketing strategy. Businesses who don't take the time to build a social media presence are losing out on opportunities to serve their customers better, gain visibility and build their brand.
There's only one problem: It's time-consuming. Even if you enjoy social media, the amount of time that must be devoted to getting it right may not be feasible. Short of hiring a dedicated, full-time social marketing manager, staying on top of things can be overwhelming.
In order to launch a successful social media campaign,you must be prepared to be consistent. A scattershot approach simply won't work. Not only that, but you need to be able to post regularly to multiple channels, such as Facebook, Twitter and YouTube. So, what do you do?
The Right Tools Can Help
Using the right tools can mean the difference between floundering and succeeding. HubSpot is one of the best tools out there for managing your inbound marketing, and is the go-to for many businesses. When it comes to social media, HubSpot offers a suite of tools designed to help you manage your efforts efficiently and easily.
Being able to pre-plan and set up posts is easy to do with this software. Simply create posts across the channels you use and set a post time. Instead of trying to come up with and post updates several times a day, you can do it all in one shot, setting up posts for sites like LinkedIn, Google +, Facebook and Twitter.
Using Analytics To Your Advantage
Using HubSpot also gives you insights into the best times to post for each channel. This is important, because you want your posts to be seen by your audience. To make the deal even sweeter, HubSpot offers analytic tools so you can see what is working and what isn't. Different types of posts work better for different channels and for different audiences.
This helps to ensure you are focusing your efforts in the right places and getting the best ROI possible. For example, if you notice that a certain type of post gets lots of shares, you will see that and know to create more of those posts. You may also find that your audience is more active on Twitter or Facebook, and virtually nonexistent on another channel. Knowing this means you can focus your efforts on the channels most used by your target audience, saving even more time.
HubSpot gives you the tools to increase engagement and when used correctly, you can take an all-day job and distill it down to minutes a day. That is a serious time-saver.