A question we are often asked is "why should I blog?" Though the purpose your blog serves may vary depending on your business, the underlying theme is that content creation is an important part of your inbound marketing strategy. In regards to that, here are the five reasons why every business should be blogging by now:
1. Boost your SEO
Search engines love fresh, relevant content. Your business will be rewarded in local search results. All it takes is one blog, about a trending or otherwise relevant topic, to make your website explode with visitors.
2. Attract the right traffic
Traffic is drawn to your site through the content you put on it, like blogs and landing pages. According to a recent HubSpot survey, blogging led to more customers for 60% of businesses.
3. Keep your marketing efforts focused
Blogs are the heart of your marketing campaign. They drive the content that is pushed out on social media, emails, and landing pages. They also help keep your values and mission in focus.
4. Keep your customers updated
When you visit a site's news section, and the last piece was written in 2011, what thoughts cross your mind?Is this business still operating? Have they not had new products in three years? Outdated info can turn away a once prospective lead very quickly. Let everyone know your company is alive and well with a steady stream of fresh content.
5. Give your site a voice
Think of blogs as a receptionist for your website. They are the face of your business to the public, and give your site its own voice. Also, if your site is very simple (not a bad thing!), think of your blog as the place to get creative.
