Wistia is a powerful video hosting tool for many reasons (learn more about that here), but one thing that sets it apart from other hosting platforms is the data that Wistia collects and provides users. You can see who watched your video, how long they watched it, what parts they rewatched, where and when they clicked, and so much more. This collection of data is a game changer for video. It’s no longer a guessing game how enticing your thumbnail is or how many people are actually clicking on your call to actions. When you are only using Wistia as a hosting service and aren’t using the tool to track, analyze, and improve, you are sitting on a treasure trove of video marketing gold. But have no fear, here’s how we make sense of all the data that Wistia collects and use it to improve our video content:
We are a 15 year old Platinum Certified HubSpot Inbound MarketingAgency Partner and a Wistia Gold Video MarketingPartner. We collaborate with our customers to help them set and achieve their marketing and sales goals through innovation while embracing change in the dynamic business world.