Once upon a time inbound marketing didn't exist. There were no podcasts or online videos. Email was a laughable concept. Newsletters came in the mail and SEO was the acronym for Self Employment Opportunity. (For real.)
Related article: Want Your Business to Grow? HubSpot Is not Enough Anymore. Try the Ecosystem.
The Birth of Inbound Marketing
The concept of inbound marketing wasn't born until 2005, after the phrase was coined by HubSpot's Brian Halligan, co-founder and CEO of the popular inbound marketing software. From there it was a slow crawl. It began to show up in tiny blips and bleeps on the Internet in 2007. In 2012 it really started to grow. Today, it's as familiar a concept with online marketers as Search Engine Optimization - today's undeniable acronym of SEO.
Inbound Marketing Today
Today businesses and entrepreneurs capture the world with blog writing, podcasts, videos, eBooks, and more. They take it a step further by promoting these educational resources via social media and email campaigns. Businesses create all kinds of creative and engaging content , all in an effort to serve their ideal customer through a valuable and powerful online sales funnel. Companies using inbound marketing and inbound sales strategies have their Marketing and Sales teams work together and feed off of each other to help the business grow.
Inbound Marketing Tomorrow
So where is inbound marketing going now? Has it reached its peak? Hardly.
Consider this: Statistics show that leads derived from inbound marketing have a closing rate of 14.6 percent. Direct mail leads have a closing rate of only 1.7 percent.
Add to this the fact that 2 billion people worldwide are in possession of a smartphone. With more and more people relying on their digital devices to buy and educate themselves about products and services, there is no question that inbound marketing has no place to grow but up.
Related Blog: 5 Reasons Why Inbound Marketing is Here to Stay
Tools for Tomorrow
Did you know that businesses that blog get twice as much traffic from their email lists compared to those who don't blog? Inbound marketing starts with blogging. If you're not blogging you should start now! , a blog could make your business more profitable.
Marketing tools that can help boost your marketing efforts and measure success are key. Consider Hubspot, an inbound marketing software that helps users attract ideal customers and convert those customers to buyers.
Other software like Infusionsoft and Marketo are viable choices. However, HubSpot is the most comprehensive software choice. Everything is under one roof, you have all the tools, education and support in one company.
- You can create a website with Hubspot.
- You can create blogs and schedule social media posts with Hubspot.
- You can create calls to action, landing pages and a sales funnel and do every piece of inbound marketing you need with Hubspot.
Let's face it, when Hubspot co-founder Brian Halligan coined the phrase inbound marketing, he wasn't fooling around. He pioneered the concept and created the world's number one inbound marketing software from that concept.